In Part 2 of my interview with Don Peppers, he speaks to the need for privacy in interactive marketing and the opportunities available today that might bring us back to a healthier relationship between consumers and brands.
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In 1993, Don Peppers and Martha Rogers released the book One-to-One Future and essentially created the direct marketing future we live in today through their predictions. In this episode, you meet Don Peppers and begin to understand the power of his authentic approach to sales, marketing and life.
At Gartner Group, Mike McGuire counsels enterprise clients on the delivery of corporate brand messages to an audience that is increasingly mobile. In this interview we investigate the changes in journalism and marketing brought on by the adoption of Internet and mobile computing technology.