Product Marketing
Strategic product marketing management leadership delivers exceptional results in product launches, go-to-market strategy and sales channel enablement projects.
Strategy
Efficient and effective strategy puts the product team in position to win.
- Customer empathy identifies needs and helps team members understand buyer personas.
- Competitive positioning finds the value proposition with the best chance to succeed.
- Analytical frameworks (like GAUGE) structure market research for optimal decision making.
Product
Innovative product design creates unique value that delights customers.
- Artist’s mind creatively imagines new value addition opportunities.
- Technical aptitude enables translation of the possible into the practical.
- Domain expertise in cloud computing over 30+ years provides the foundation.
Marketing
Compelling marketing communication connects with customers and constituents.
- Communicator expresses with exceptional listening, writing and speaking skills.
- Content strategist collaborates with design teams to connect with buyers intuitively
- Creative problem solver finds and applies novel approaches to reach buyers efficiently
Management
Comprehensive management planning realizes reliable and predictable programs.
- Product launch plans position new products and solutions for success
- Go-to-market strategy grows product (and solution) revenue and market share
- Sales enablement delivers a consistent message across multiple channels worldwide
Leadership
Agile leadership gets results in high growth, chaotic markets.
- Collaborator develops market-facing solutions with internal / external constituents
- Team leader coaches and mentors talent, positioning them for long-term success
- Results driver aligns constituents to satisfy objectives despite ambiguity